lunch with beauty blogger Zola

After launching a YouTube video in 2009, Zola attracted 5.3 million subscribers

In my career, my daughter never asked me to sign the name of anyone I interviewed. Whether they are prime ministers, generals or business leaders, all are ignored by all. But when I, the 13-year-old, heard I was going to meet Zoella, she was in an ecstatic state. “Daddy, do not forget!” My daughter sent me this message firmly when I was going to lunch with the 24-year-old fashion and beauty blogger.

Before leaving, she told me everything she knew about my lunch partner. She told me the interviewing tips and even advised me on the questions I could ask – except the music and food I liked.

That’s why when I arrived at the Modelo Lounge, a somewhat desolate seaside cafe, I felt I was well prepared. I know a lot about Zola himself – she’s an online big sister, an aunt for counseling, the ultimate fashion expert, and a key figure in attracting millions of enthusiastic young consumers who have not yet become angry young people. Not only that, but I also have a fair amount of support for Alfie Deyes, PewDiePie, Tanya Burr, and Brit crew on the YouTube video (video blog) To understanding.

If you do not have children of a certain age, these names may not make sense to you. But they are small screen stimulants for teenagers, just as BBC television stars John Noakes and Tom Baker were as good as I was in childhood in the 1970s.

True, the content of these videos is completely different from “Blue Peter” or “Doctor Who.” There is nothing worth mentioning about the work; the main themes are video games, pranks and those that fascinate all teens s things. But it is these videos that have attracted a large audience. Thousands of children and young people watch each day attentively.

Perhaps the reddest star to stand out from this group is Zola himself. Her video is mainly based on the bed to give beauty advice, make hair or play a her shopping “booty” – she and her friends to show off the product they just bought.

There is also a fixed play time called “ChummyChatter” that includes Zola and her girlfriends, Louise, who exchange tips on key issues such as friendship, build, boys and whether to attend college. You can see the common sense that will be supported by parents from some recently broadcast titles. These questions include: “Why are you so thin?” Or “Borderline and say no.”

It is hard to tell outsiders how attractive she is to young people ages 13 to 20. But her charm is undeniable. Since she launched her YouTube video in 2009, Zora’s video has successfully attracted 5.3 million subscribers – just 2.3 million subscribers in January alone – through a universal, all-enchanted magic power.

Reward also arrived on schedule. Last year she was voted the UK’s Best British Vlogger at the BBC Radio 1’s Teen Awards, and she has won Nickelodeon’s Kids’ Choice Award this year. Offline career is also waving to her. She recently signed with Penguin Press; her first novel, Girl Online, will also be published in November.

Zola is named Zoe Elizabeth Sugg in real life. She was the first person to admit that her fame was an accident. “It’s amazing because we never expected it to be our job,” she said. “No one knew what it would be like when we first started exploring these exciting new things.”

Zola’s delicate appearance, looks like a doll-like, dyed hair tied into a ponytail. In order to reassure Zola, her manager Madi followed. But Maddy agreed to hid her laptop from a distant desk.

We had intended to eat lunch outside, but the bad weather forced us to change the plan. Zola chose the quiet Modo clubhouse (with an ominous atmosphere), almost empty of people. Several seemingly business-minded guests looked up from their burgers or steaks and chips. I wonder how they think a messy, middle-aged man meets a twenties woman in an elegant gray blouse with a gingham scarf and a petite figure. Do they think I’m her godfather, or am I interviewing a home aunt?

Zola has lived in Brighton since last year. She rented a “superb” seafront loft apartment that cohabited with two guinea pigs under the “luxury” arrangement of IKEA furniture. Percy and Pippin often play an important role in her video, the last show is all their bathing shots.

At that time, thanks to the downturn after the economic crisis, her interior design job was fired. But her first career as a shadow movie was delayed by her anxious parents. “My dad is really confused and he always tells me to step out of my bedroom to find a formal job.”

I admit that I agree with her father at this point. But in fact, holding a laptop sitting in her bedroom is the best way for Zola. Perhaps she was not the first teenage teenager to try a movie, but she started off at a fortunate moment: just as Google acquired YouTube in 2006, the funny video of cats falling off the skateboard was completely transformed from an online platform to more Like a television network.

Google wants to encourage “creators” to produce more professional and engaging content. This will allow the U.S. Internet giant to take a share of the annual market of about $ 250 billion spent on television commercials.

Google hosts and publishes creators’ videos and shares their 45% advertising revenue. Although Google did not specifically disclose, investment bank analysts believe that advertising sales last year brought about about 5 billion US dollars in revenue for the company.

The key is to encourage adoption of content to reach out-of-reach consumers, such as those in their early teens and early twenties, who do not cling to traditional television. (Zola itself seldom watches TV.) “In my generation, at least the people I know, watching YouTube and the television ratio is 70:30.”) As said, the current wave of YouTube users is getting ready Debut

Zola focused her attention on the 13 to 20-year-old market, but also the best target group for this change. Although she told me that her audience was actually a much older age group, it surprised me. “Nine percent of my audience is male, and I think most of them are 45 to 50.” Noted my eyebrows rising rapidly, she added, “I always tell myself it’s just like my dad is watching. ”

Zola and other members of “British Gang” may be relatively star rookie, but they are highly sensitive to the value of their franchise. Only a few years away from the first cash of £ 60 she received from Google. But now Zola is a member of YouTube’s “Style Haul” radio network. The program promotes fashion and beauty-related topics for “millennials” (between the ages of 13 and 30) and matches its video creators with “brand name and lucrative deals.”

She is also managing her increasingly complex affair with Social Talent. Gleam Futures This organization seems to represent all of the UK YouTube picture. “It’s like helping with finishing,” she added, “I’d be exhausted without their help.”

The main members of the film are closely related, and they often appear on each other’s channels. This cross-promotion helps bring together viewers. Zola’s group includes her boyfriend, her brother Joe (whose blog now has 2 million subscribers; she insisted it was only after she started), Marcus Butler, Louise (aka Sprinkle of Glitter) and Tania Burr, a make-up artist who advises in her Norwich home bedroom, and her make-up line recently featured in Zola’s video Be recommended. “We all want to help each other so that we can bring together all of our channels,” Zola said. “That’s the whole point of social media: sharing.”

I told Zora that she is known in the advertising world as “the champion of crowd-sourced people.” She smiled and said, “It’s cool, I have not heard of this yet.” But she also admitted that well-known brands are waiting in line to cash her popularity. “They know YouTube users have always had a way to connect with viewers, even if they already have all the money in the world.” One of her most influential examples is the signing of Unilever, Sell ​​their skin care products to younger users.

Advertisers have said they are willing to pay £ 20,000 a month for banner ads on well-known YouTube channels, and £ 4,000 for each mention of their products in the video (at roughly the same cost as the one on Twitter). Zola does not like to mention how much money she made. But based on the pricing of the most successful moviegoers, she is now able to earn hundreds of thousands of pounds a year from her advertising alone.

Of course, this opportunity also brought a conflict. We talked about this as we dealt with the lunches. I reprimanded Zola for not eating her sandwiches, and she promised she would pack it home. (In fact it was still abandoned on the table when we left.)

Zola’s mastery of her followers, like God, is essentially a matter of trust and even intimacy between a filmmaker and an audience. I asked her how to maintain the relationship when she took money from advertisers and recommended their products.

She said it is basically a matter of judgment. When she chooses a “partner,” she thinks about the company she’s respected or the product she thinks is good. “No matter how large a sum of money can not attract me to market something I do not believe,” she states. “I built this community that trusted my opinion and it cost me a lot more than a big check.”

She claimed to have rejected 90% of the deal offers. Some products such as alcohol are directly rejected. Her anxiety meant that she had never been a drinker – “I hate loss of self-control,” so she quit drinking a few years ago. For cosmetics and clothes, she runs a simple rule of thumb. “If it’s something I do not know how to wear or do not like, I will not think about it.” She supports the product’s disclosure to users in the description on the URL.

As lunch is coming to an end, we talk about the offline career opportunities that Zola has created.

She is excited about her book. The topics involved are important to her, such as anxiety, online relationships and cyberbullying. Talking about her anxiety actually helps her. “Doing things outside my comfort zone and supervising myself is good for me.” Zola remained open to other ideas and advice; but she kinda wanted to have her own line of homeware.

Most notably, she has a vested interest in her newfound reputation. “I never imagined anything of this would happen; so I would only go with it and take control of it,” she said. “Who knows what happens in five years.”

When we got up and left, I remembered my promise. Did Zola care to send a message to one of her young fans? She agreed to record a greeting on my Apple phone (the sign was already out of date) and I left with no hesitation.
But when I checked the record on my home train, I found out that I covered my thumb with the microphone at the crucial moment of filming. Smiling expression, a unique wave, but can not hear any message Zola message.

I switched from marketing executives to jewelry design

Drank the last cup of Nespresso in the office coffee room and took only the scented candles on the table. I drove out of the DFS office’s basement. Like every day in the past three years, the only difference was that the bag was light and never left The computer is not inside, the pace is light.

Passing through the Cross-Harbor Tunnel, there was a Damien “Forgot her,” a radio station with viaduct to the Happy Valley. The lazy sunshine in the afternoon in Hong Kong burst into my eyes through my sunglasses. Focusing, emptying my mind, I found myself blowing a whistle, and I do not remember when it was last whistling. Suddenly realized that this is the twenty years of his career, the only time not sad, do not miss the departure, and some incomparable relaxation, and inexplicable pleasure.
That night, after nearly six months of insomnia, my first night without a dream, sleep until dawn. Wake up in the morning, I was surprised at their own calm, neither worried about the unknown future, nor miss the Mid-Levels luxury, there are those who holiday paradise shuttle, Jin Yi food party. I believe: “Your body will not deceive you.” Obviously, these seemingly beautiful surfaces are not enough of my heart’s boredom of going to the mountains of Wenshan and the anxiety of long-term work in a creative, but full of fighting environment.

Suddenly shut down from high-intensity work of more than 10 hours a day, the first time and his family went to have been said to be going to Hokkaido and Bali vacation. After sleeping for a while every day to wake up naturally awake, I was restless I started to get ready. Follow my usual principle: “either do something, or learn something,” I began to frequent access to previously interested but never had time to Book Fair, jewelry show; to participate in a variety of fun courses, but also took the time to complete the study two Year’s movie class. On the third day of the Hong Kong Jewelery Fair’s first visit to Hong Kong, the GIA (right, the Gemological Institute of the United States, as I know most of the people, this abbreviation is on the diamond certificate) booth saw that they had a full-time production Jewelry design course, the opening day is the next day, the scene staff tired of dealing with the consultation from other guests on the certificate, only briefly told me that the best in person the next day directly to the school counseling.

GIA’s classroom, located in the heart of Queen’s Road Central, I arrived at 9:00, to the reception desk I had just put down to sign up for classes starting at 9:30. The front desk girl did not hide her surprise: “What are you doing “” Marketing. “” What company? “” LVMH. “” Understand jewelry? “” Thousands of pieces each year Bvlgari, Dior, Tiffany glance over and understand. “” Can you draw? “” Watercolor, many years ago. “” Can you speak English? “” This is my EMBA degree, taught in English. “Fill this form. “Download before, fill in.” “” First pay the money. “This is a check. “” … … that into it, Room C, the teacher has come. “Later, I knew that the front desk was widely circulated at school. The teacher’s remark was:” You are brave and determined. “I am unemployed, without any cause, courage and curiosity, is the key to the world, a stranger opened the door for me.

Into the classroom, can accommodate fourteen individuals in the classroom plus I just full, not surprisingly, I am the oldest student, is also the only one not in the jewelry industry students. Inside a water 80, either inherited jewelry family business, or is already in the line, want to learn more skills. A boy in class, except me, the girl’s standard platinum package, the value is also high, rare, but also serious, there is talent!

The beginning of the first two months, learn dark, learn perspective, refraction and refraction of light in gems, learn jewelry structure, learn the basics, as well as practice and practice. After eight hours of class, go home, wait for the child to sleep, then sit down and do three to four hours of homework, the daytime learning techniques refinement, deepening, in the design to do a more refined realization. With 1 mm watercolor strokes of 1 mm diameter broken diamond cutting surface and light and shadow, for a long time I do not brush the eyes of the pen and myopia is undoubtedly a big challenge. A pen to gem cut surface, layer by layer, the pearls gloss out, is a Ku Ku. But every night in the silent jazz, the hearts of no distractions, not hurry, look at the details a little bit out of color a little messy, a few hours fleeting, sense of accomplishment is not less than before to see a few million The project is successful. Returning to school the next day to see other students something, can not help but feel inferior – as long as a short comparison, you see the gap between age and vision, especially the details of the brush stroke. Can only go home, double practice. More than two months down, his eyes were swollen, to see something blurred, once at a time, including 320 1mm diamond bracelet design, has always been harsh teacher, said: “This look, do not give yourself Designing for such a mess is good. ”

The second half of the semester, into the real design time, start classes every morning, the teacher will question, you can wear occasions, it can be a budget, you can be the shape of precious stones, jewelry can be the type, give you an hour concept, to The teacher proposed and stated that the one-hour sketch was approved and then completed and scored in three hours. Proposal concept, I always the first, each time there are three completely different concept to the teacher, the teacher’s comment, either: “This is too cross!” Is: “This is too unlike jewelry Graduation, the jewelry designer in Taiwan for more than two decades said to me: “At first I did not like you, I think people who have long working experience before are more stubborn, do not learn new things, plus know You used to be an executive and you were twice as harsh as you did. I did not expect you to be the hardest student in my class, and your sources are very diverse, architecture, poetry, fashion, symbols, unlike the traditional jewelry theme but fresh Beautiful, you have not licensed the foundation, we must keep it. ”

Experience the advantages of the stage in the design work to be fully reflected: I am passing through the road for five years Shikumen ArtDeco architectural inspiration for the design work “Shikumen memories” at the graduation show, won hundreds of votes for the GIA Best design, senior rookie students finally completed the counter-attack.

Enjoying carrying a school bag every day, carrying a box to go to school day, I took another breath of three other jewelry courses, four months time, the door 95 points or more to complete the original nine-month course , Got GIA professional jewelry home degree. “Do not do it, do it professional.”

After regaining confidence in the classroom, I immediately began to try to design my designs one by one. In the class, I was asked to find out more about my classmates. After three days running at a jewelery fair, I watched hundreds of works of inlaid masters and selected a few to help me inlaid my designs. Like all rookies, this first three months paid a heavy price.

My internship includes an invisible setting, invisible inlay as the highest technique in jewelery inlay, invented by Parisian craftsman Jacques-Albert Algier in the 1920s and widely used by Van Cleef & Arpels. There is no usual jewels used to secure the pawls of gems, inlaid in the waist of each gem cut two fine grooves, in order to pound the precious metal pre-cast inlay grooving, the final jewelry out of jewels, but Can not see the pawns, and any supporting gem set, even in the dim light, but also because of the hundreds of different angles of reflection of precious stones and exquisitely carved, shine. This inlaid, for each gemstone color and pre-cut demanding, even a small piece of work, but also hundreds of hours of Seiko secret agents. Powerless I resolutely challenge the world can not do more than 20 people invisible tessellation, the result is the beginning of the three, not a seam, is a stone.

Six months ago, I took a consultant project to develop an e-commerce platform for a traditional retail jewelery company. After the initial report of the project came out, I discovered an open secret in the industry: as jewelry stores are often opened on high-rent sections, one hundred or two hundred square meters Often put thousands of inventory, consumers buy a piece of jewelry, only 20% of the cost spent on gems, design and workmanship, the other 80% is inventory, rent, personnel, insurance and so on. If it is a big name, but also add marketing costs, while the well-known brands to pursue “Promote the best, sell the rest” (push the best, sell the rest), advertising is tens of millions of gorgeous jewelry, but selling Mostly, but is engraved with gold logo silverware, or semi-precious or pearl shell to do the basic models. One of my friends, an Italian family eldest son, once came to China to attend a big-name event. I puzzled and asked why Chinese girls have tens of thousands of bags in their hands, but they wear the same accessories instead of genuine jewelry ? I have to say that it is too successful for the logo promotion of the jewelry brand in China. I think, after the bag, we deserve to have a really good sense of design jewelry.

A few months ago, I started to have friends help me find gems and make designs. On many occasions, my friends only saw photos or videos of jewelry when they paid. With such trust, I could only double my care and follow the details. Fortunately, customers are satisfied with listening, interacting, and taking things seriously. Last month, a Beijing friend who had known for seven years was in a hurry to erect her emerald ring and asked me to go to Beijing to give her a check-in at the airport. She found that the back and forth she bought for me were all first-class to the port After the shuttle hotel is also get all set. Early the next morning, eating breakfast in the Angel Kitchen and another friend of Logos, lamented the fact that leaving the international company was such a thing. A friend said: “This is an era where someone is willing to pay for ingenuity and craftsmanship.”

On the return flight, I was thinking of my next move. I did not know if I would go back to a big company. Just like a newly divorced person, I did not want to remarry because you did not know whether this man made you disappointed. Or did all of you let you Disappointed.
At the moment, freedom and happiness feel so real. “Happiness is a better job.” The next day, I rented a little studio, wrote stories, made jewelry, started my new journey as a craftsman.

Chinese buildings in the eyes of Dutch photographers

Iwan Baan, a Dutch photographer who visited China for 10 times a year, this time attending the Shenzhen-Hong Kong Biennale for the first time. In early December 2015, in the old flour mill building next to Shekou Port Ship, Ivan took pictures of her on mobile phones and placed Instagram on trips around the world, being printed on a piece of cloth that is as high as a wall. Hang like a curtain Next to each photo is a number of likes and comments.

Ten years ago, Rem Koolhaas, the chief architect of the Metropolitan Building Institute, saw Ivan’s “interactive panoramic photography” and invited him to Beijing to shoot his new CCTV building. Dutch documentary photographer Ivan began his first major creative project. Almost the same period, he also started a project with the “Bird’s Nest” at the Beijing Olympic Stadium, commissioned by Herzog-D-Mellon Architects.

Although Ivan was awarded the Julian Schulman Prize, the highest award in the architectural photography world, and the architectural design of various countries, such as Zaha Hadid, Ito Tomosu, Wang Shu, and Steven Holl The division maintained long-term cooperation and was commented by the media as “redefining architectural photography” but he did not like to be called a “building photographer”: “If the light is a shoot, the film may be shot with the sunset light Come, but in my footage, construction is just an integral part of the photo. ” His uniqueness is the interpretation of architectural photography into documentary photography, showing the human environment throughout the world contact person.

While filming a new CCTV building, Ivan remembered that there were 10,000 construction workers on the site at that time. “It is hard to imagine in the West.” Ivan knew through translation that all the workers came from small hamlets in the field and that it was only for a few years that Beijing came to Beijing for work. At the time, Ivan was hoping to go home with some workers to record their lives. “I think it’s hard to imagine living completely alienated from everything I know in an alien environment.” When I first came to China, Ivan was amazed at the number of construction workers and the number of cities under construction. “It is hard to see such a large-scale and high-speed construction elsewhere in the world, which makes me want to take pictures to reflect on what other cities in the world will look like in the next few decades.” It is only later that the practical difficulty is still Ivan gave up.

Whether it is a new CCTV building in Beijing or a new residential area in Africa, Ivan needs to ask: “Why exactly this city needs such a construction project?” Two years ago, Iwan had been to Urumqi for filming , He was deeply impressed by the notion that “the traditional building that has been preserved for hundreds of thousands of years has been stolen as a ‘dangerous building’ and was quickly demolished and replaced by a distinctive generic building complex.” For today While 99% of China’s urban buildings are dejected to be designed with unimaginative GM buildings, Ivan agrees with China’s embrace of new projects by architects and regards it as “a long-term perspective”: ” When Chinese cities most need this kind of imagination of architecture, the Chinese government has commissioned a number of international architects in time to work in. Even though architects lack the style of extremists, after all, they are all playing creatively imagination.”

Meanwhile, Ivan marvels at the execution of construction projects in cities in China. It has been 10 years since I took part in the urban construction in China. Ivan and his western friends witnessed “something that could only be achieved in China.” In China, some policymakers have said that such a building should be in this place or Someone who has enough money and power to do what he says is done is very interesting to us because of the close relationship between such power and the efficiency of the building.Like large projects such as CCTV and Bird Nest in the West It is absolutely impossible to build a project because after the project plan came out, there will be hundreds and thousands of individuals and groups to intervene in the name of different interests, so that the project will gradually be overthrown.

Ivan was inspired by the diversity of Chinese architecture that used to be in the past: different regions have their own architectural style that is interdependent on the local nature of climate, materials, etc., “but these are all erased.” He had filmed patio courtyard in Henan Province, Fujian Tulou and Huizhou buildings. About eight years ago, Ivan met Chinese architect Wang Shu at a group of Chinese architects in New York. Despite the language barrier at that time, Ivan relied on gesture gestures to communicate immediately and Ivan immediately recognized a familiar sense of urgency from Wang’s work: he saw it as a conscious attempt to combine traditional Chinese architecture with contemporary architecture The concept of a combination of architects. The two began to cooperate. Before and after participating in the Shenzhen-Hong Kong Biennale, Ivan originally planned to make creative works throughout the Pearl River Delta. Unfortunately, he finally gave up due to “time and financial constraints.” Ivan also has a plan to film “villages in cities” throughout China and is awaiting implementation.

Challenge Devil Desert Marathon

Oman Desert Marathon, 6 days, the entire 165 km. I carry all my personal belongings, running at 40 degrees under the full temperature

“Crazy place – you can hit crazy people,” says Italians Dino Bonelli, smiling all the time. He is my longtime partner in tents. He refers to “madman” as myself and he and about 75 other contestants. The “crazy place” is located in the hinterland of the Oman Desert. From Bidiyah to the Arabian Sea for a total of 6 days and a total of 165 kilometers (about 102 miles) of race, we have run halfway through all of our personal belongings and traversing the soft desert. Can not deny that this is crazy.
The third Oman Desert Marathon kicked off in early November with villagers in Bidiyah wearing white robe and sword and iPhones in their waits to perform a symbolic dance for us. We then started running, carrying a luggage around the highway ran about 100 meters into the desert. Ten minutes later, they completely left the village of Bidiyah and ran deep into the desert, leaving them completely isolated for the next six days.
I ran fairly stable for the first 10 kilometers. My rucksack is heavy, but they are designed to be pretty delicate, so they have little effect on the road. I tried my best to get to the first service point, where I added water to the kettle.
At this time the sand in the desert has become the kind of sand like a British beach. For weeks, I’ve been telling my associates that the real situation will not be like today. I myself had imagined running on dry and hard roads that had been repeatedly rolled by cars or sunbaked for a long time. I do not think there will be a match on such a soft sand. But after the first service point, we entered the sand dunes, the sand road much harder than before. It’s about the same as crossing a dune in England, but the sand dunes are taller and the sun is more sinister, squeezing itself like a vice, as if turning your spirit and your meat a little bit.

As a veteran who ran six marathon races, I watched my friend take part in extreme sports. With the popularity of marathon racing (now almost normal), the so-called “extreme” race is everywhere. Nowadays, new extreme vacations emerge as the result of the annual extreme events (50 miles long run or even 100 miles long run or bike race and even more horrific Triathlon events) – during vacations Wandering thousands of miles before going to competition. Many races are then using the lottery system to cope with the crowd of competitors. The Oman Desert Marathon was established shortly after the first event was held in 2013, compared to the marathon des sables of nearly 15,000 Moroccan sub-Sahara hellies.
I was deeply attracted by this event, not just because it tested the physical limits, but can spend a week crossing the desert, far away from the earthly noise, enjoy selflessly experience, and they need to always respond to the desert environment instead of dangerous 4 Stroke cars or riding camels comfortably through the desert. Dr Eric Brymer once said: Being able to experience nature rather than looking at nature is one of the most common motivations for getting into extreme sports. “Event finders have a deep understanding of their potential,” he said. “So they have a better understanding of themselves.” Dr. Eric R Bremer is a professor of sports and exercise at Manchester Metropolitan University Science teacher, at the same time is the study of extreme physical and mental health researcher.

I also hope that after completing the extreme events, I will be able to find out more about myself and have a better understanding of myself. But I am still a long way to go.
I keep thinking hard of hard sandy land coming up soon, but turning over an undulating sand dune, I find it softer. On the first day of the 21-kilometer stage approaching the finish line, I almost walked on and off, but even then it was extremely difficult. In spite of this, no one caught up with me during this period, so I decided that the other players should take their own course of action.

After the end of the camp, the camping site has been set up: the large tent of the Berber is wide open. Our daily supper is fixed, in a week, each also slowly established friendship. For many people, this is where the charm of these events lies. I found most roommates are Italians. In addition, my fellow sufferers include the mother of a Premier League player, a Belgian bioengineer, a cheerful South African and a British soldier. I fell asleep in the shade of the tent and fell asleep, deeply delighted to complete my first stage myself and pinned hope that it could be hard sand tomorrow.
However, the next two days, Sha Road, no change, the third day remains the same. In fact, every day the stage is undulating soft dunes. The flags mark the direction, but sometimes they are too far apart from each other and seem to feel like they will never get through. When we ran to the flagpole inserted in the top of the sand dune, we suddenly found the next flag in the distance. We continued to work hard to move the steps, where we could run and where we could not run. The worst thing is that the sand looks hard, so he started to run, but the result was stepped on soft sand, at this time the thigh did not listen to it. This happens one after another.Gradually, I learned how to distinguish the sandy, which is the pile of hard sand. Containing gravel indicates that the sand is harder and camel footprints are also good markers. Camel seems to know how to cross the sand dunes with the best route.
Every day, we consume more and more of freeze-dried food and protein, and the backpack on our body becomes lighter and lighter. Although it is a trick to pack as much caloric food as possible in a small backpack, it’s hard to reconcile with the type of food and taste.

After finishing the fourth day, I seem to adapt to all this. The fifth day of the race is the longest period, up to 26 miles 385 yards (about 42.2 km), exactly the same as the marathon. Before the game, we stood in a circle around the tent, and the organizers read the names of the top 20 players so far. These players will start late two hours, I am also among them.
I am proud to be sitting in the elite player’s camp. After we waved goodbye to other players, we returned to the tent for final preparations: filling the kettle with water, replenishing the electrolyte, treating blisters on the feet, applying sunscreen and wrapping the leggings (to prevent the shoes from entering the sand). The air filled with tension, the real contest began. The leading male runners are Moroccans and Jordanians, who adapted to the desert environment from an early age, although the leading female runner was Swede Elisabet Barnes, who is also the winner of this year’s Sahara Desert hell marathon in Morocco. When I asked her the recipe for her success, she smiled and replied: “There are tips and tricks on running in the sand.” But apparently clutching at this time is no longer viable. The fifth day of the game started!

Living fast group also have negative factors. I soon left behind, form a single film only; This is the night run stage, because I fell to the last, so the police opened a police car all the way to guard.
This is the desert world in my imagination picture book: scorpions, snakes and camels, windy sand dunes and blowing heat waves. But the only “ghost scene” is the ghost soup that the organizers give us every day: the subsequent stages will be easier to run; in fact, the degree of difficulty will be more and more day by day. Before the start of the fifth day of the race, the organizers said that the track after 10 km would be a hard sand road. However, the sand surface is getting softer and softer, just like quicksands swallowing their feet. As night fell, I was still gritting. I can not tell if there’s uphill or downhill in front of me, just using the dim light of the headlights. The slower I run, the more I curse the organizers’ nonsense. At this point I see what gas is not hit one to come – whether it is a scrub thigh shrubs have been very dim or solar stage lights.

But to complete stage, I have to cheer myself. I kept talking to myself and encouraged myself to run, but it did not work. My mind has hit back, has been uninterested. However, this is exactly what the ultimate challenge means – that’s why we are participating in this event. I stopped and looked up at the sky full of stars, boosting my spirits again and listening to my breath.
I only persist now, the time, rankings and even the end are thrown Cloud Nine, in order to move forward step by step. Suddenly, I began to set foot on the journey, concentrate on the headlights shining on the ground, small aperture swinging up and down, shaking water in the kettle is like a rhythmic drum inspired me. Work hard pays off, I finally reached the finish line.
Back to the tent rest, time has passed midnight. Dino and Englishman Rob saw me exhausted, helping me to take off my shoes and fill my kettle before I got into my sleeping bag. I am grateful to this.
A while ago, I was in the heat of summer and spent 3 hours and 17 minutes running a marathon on a 5,500-foot dusty trail in Kenya. But today, the same distance I took as long as 7 hours and 35 minutes.
An Italian player took 10 hours to finish the stage difficult to return to the tent, accidentally stepped on the scorpion again. Fortunately, the scene doctor timely rescue, he can return to the team to participate in the final stage of the early morning of the next day.
What are we going to limit game charts? In the 6-day schedule, this issue continues to linger in my mind. Nick Mead, a veteran of the Extreme Marathon, has said he has participated because he is too comfortable and comfortable in his modern life and he longs for a bigger life challenge.
“Once I ran the marathon within three hours,” he said, “I need a new challenge, and I do not seem to run faster than I did. Limit racing is more of an adventure, running alone in the dark, It is the most thrilling. ”
Ian Corless, the talk-pod creator at Talk Ultra, said he “escalated” from Triathlon to the Extreme Marathon. “When someone asked me why I no longer participated in the Iron Man,” he said, “I replied: ‘I no longer have a sense of fear.’ I know I have the ability to complete the race, I need to constantly exceed the feeling of self-extreme. Challenging uncharted territory and saying “Wow, I really did it!” All done after finishing her first marathon, but full of passion.

Among my companions who joined me in the Oman Desert Marathon, there was a German lady named Gudrun Dautel, 65 years old. After the first day I found out she was Is exhausted, so asked her to join the reason. She replied: “I did not think I had such a happy family.”
At this time, her 68-year-old husband, Hansmartin, also interjected: “Because we have a happy family.”
In fact, everyone I ask has the same reason in my heart: there is a need to go beyond the realm of everyday life, into the inner world, and to take on challenges.
“I still feel good after returning home,” said Meade. “On the first night after I got home, I slept in bed after a hot shower and looked at the neat sheets – feeling super enjoyment. Thankful.”
The finish line for the Oman Marathon is at the beach. After 6 days of trekking in the desert, throwing backpacks and plunging into the gentle countryside of the sea, you know that these events have no chance of being with yourselves anymore. Until one day, you once again started the crazy idea of ​​entering the competition. Back to the tent rest, Dino already had a new plan.
Jad Harnaud Finn is the author of “The Way of the Runner,” book published by Faber & Faber.
Next year’s Oman Desert Marathon is scheduled for November 4-12. For more information, see website. If each player can raise £ 2,500 for Facing Africa (, the organizing committee will refund € 1,200 for the event. Facing Africa is a charitable organization that specializes in the surgical treatment of disfigured African children suffering from stirrup.

What is pottery, what is porcelain?

Ma Jidong: China first mastered porcelain technology. The formation of the porcelain pattern in the world today is gradually evolving from the late Ming Dynasty

Often heard friends around asked, pottery and porcelain in the end what is the difference?
In the Chinese context, “pottery” and “porcelain” are often fixed phrases that accompany each other. Therefore, in most people’s minds, all the calcined soil can be collectively referred to as “ceramics.”
More than 20,000 years BC, the statue of a god of love in the Lower Vist nichtsky area of ​​the Czech Republic and a large bowl in a fairy-tale cave in Jiangxi Province of China – two seemingly irrelevant objects and thousands of miles away Because of a mysterious magnetic field of life and associated. The human ancestors, by chance, occasionally sharpen their rough hands with stone tools and shape them into grit-bound clay. Occasionally, they throw the muddy clay into the campfire at seven or eight degrees Celsius, curiously From the ashes, we have hardened the hardened earth lumps, drenched the water and rattled loud and clear – the pottery that affected the process of human development was accidentally born.
Into the Neolithic era, quiet years of pottery suddenly appeared in every corner of the world, unknown source, but open branches and leaves. The ancient tribes in East Asia, West Asia, North Africa, Eastern Europe and South America all gradually fired pottery. In a tacit understanding, the scope was gradually expanded. The existence of pottery was not only a qualitative change in natural minerals, but also a qualitative change in human nature’s transformation of nature.

Furthermore, pottery collected by rivers and streams, stringing together the history of ancient civilizations throughout the world.
From six or seven thousand BC to one thousand BC, from the Hemudu culture in the lower reaches of the Yangtze River and Yangshao culture in the upper and middle reaches of the Yellow River to the Sumerian dynasties in the Euphrates and Tigris rivers, the kingdom of ancient Babylon, the Assyrian empire, The ancient Egyptian dynasties, the Aegean civilizations on the Greek islands, and the Etruscan civilization on the Italian Peninsula – the pottery that portrayed and painted colors all play a decisive role. Their influence lasted for decades.

Two to three years BC, since the mankind as a whole into the Bronze Age, ceramic pottery gradually fade out of the central stage of history, and ultimately only to retain the basic functions of life tools. All ancient countries follow this rule, except in China alone. The wisdom of Huang Zi people, on the basis of pottery, to create a global trade pattern about thousands of years of new products.
Around the first year of the AD, in the Eastern Han Dynasty, in Shangyu, Zhejiang Province, China, “upgraded” pottery with a more delicate carcass and a more rigid texture appeared. Their firing temperature exceeded 1000 degrees Celsius and was two to three times higher than ordinary pottery More crucially, the surface of the vessel was covered with a layer of blue glass enamel, a glamorous glitter – porcelain made in China has since come out.
From Tao to porcelain across, in addition to the higher temperature of the heat, glaze is also crucial role. Glaze, in fact, is silicate, quartz, feldspar and other mineral mixed, after grinding, water coated on the surface of the tire after baptism, the case of high temperature melting, the formation of glassy cooling protective layer. The earliest Chinese people mastered this kind of products, dust-proof, anti-corrosion, easy to clean glazing decoration technology, described as a huge leap in the history of human technology.
Three Kingdoms Southern and Northern Dynasties, porcelain firing temperature continues to rise to 1200 degrees, the glaze technology has also been improved to the Tang Dynasty, has been able to burn nearly white porcelain Xingyao porcelain; to the Song Dynasty, porcelain burning industry unprecedented prosperity, the category Diversified, decorated rich, official, Columbia, Ru, Jun, set five famous kilns, plus built kiln, Longquan kiln, Cizhou kiln, Yaozhou kiln, kiln and other famous Kiln products, north and south, flowers bloom.
In the Yuan Dynasty, on the basis of high temperature and glazing, the last important distinction between pottery and porcelain came into being finally – kaolin, the clay raw material produced only in Jingdezhen, possessed the qualities of exquisiteness, plasticity and Fire resistance, which is also directly for the Yuan, Ming and Qing dynasties successively fired blue and white, multicolored, pastels, bucket color, monochrome glaze porcelain and other fine varieties laid an important foundation.
Later, in the late Ming and early Qing dynasties, the Japanese pirates intercepted the Silk Road on the Sea and the trade deficits with China of the Netherlands, Spain and Germany all accelerated the outflow of porcelain technology. After two or three hundred years of replication, improvement, innovation, and ultimately the formation of today’s world porcelain pattern.

American elite and Asian students

Influenced by the civil service examination system of more than 2000 years in China, many Asians have been infused with the concept of “all things are inferior but high in reading”. This also leaves many Asian parents who hope to change their fate by studying.
Flushing, a gathering of Chinese in New York City, has a wide variety of tutorial schools where patrons are not only Asian students, but also all kinds of ethnic students who are attracted to them for a short period of time to improve their scores.
“Chinese-style tutoring allows me to improve my score in a fraction of a second, with immediate results,” said a Hispanic student.
In New York, the most famous public high school is the Stuyvesant High School in Upper Manhattan. The high school was voted the 2016 National Best Public High School Honor in recent selection by Niche, a school research institution.

This is a special high school which, in short, is a public high school that requires admission to the exam. This school is the favorite school for many parents because there is a high probability of being admitted to other famous schools such as “Ha Yepu” (collectively for Harvard, Yale and Princeton).
“As long as Steven Vinson goes, it’s equivalent to one foot in the Ivy League school,” said one parent of the Stuyvesant student.

An interesting phenomenon is that 70% of the students in this school are Asian students, of whom Chinese are the majority. Inside Stuyvesantang High School, you’ll find the mini-theater and the classrooms filled with images of the presidents of the United States, echoing the Chinese-language newspaper in the window and the ping pong table in the open space.
Chinese elements have become the characteristics here. She is also a Chinese president now, and she was the first generation of American immigrants born in Beijing and grew up in Shanghai – Zhang Jie. At the time Zhang Jie was on the verge of death, was asked to take over by the scandal-stricken Shi Dai Vincent.

Stuart Vinson has been questioned by the mainstream media in the United States, the high Asian-Asian ratio, as well as the possibility of eccentric eyes of Chinese descent. While some Hispanics and Hispanics question the selection process as overly dependent on tests, African-American students refer to only African-American students in the school that can be counted on with both hands.
Cheeky briefing, speaking Beijing accent Zhang Jie said that most Asian people are normal, mainly because of the influence of Chinese culture, on the one hand, “the only reading high” philosophy enjoys popular support from ancient times, on the other hand, the tutoring style The prevalence in Asians, these factors have led to the advantages of Asian students in terms of scores, a higher percentage of Asian students.
In fact, if more than 20 years have passed since then, it is a gathering place for Jewish students. With the increase of Jewish schools on the one hand and the ethnic development in the United States on the other hand, Jewish students are gradually being replaced by Asian students.
Not like private high schools in the United States, students from non-rich families are expensive, and in Stu St Vincent High School, 40% of students come from poor families. Many parents are the first generation of immigrants, they want their children to practice the American dream through elite schools.
Many Chinese parents have stereotyped American education and think that the educational atmosphere in the United States is more relaxed. Zhang Jie said this may be a “beautiful misunderstanding,” or a false proposition.

In the United States, schools like St Davidson are fiercely competitive. Although in the American philosophy elementary school stage “pay attention to” academic atmosphere relaxed and all-round development, but in fact high-quality junior high school to high school, the competitive pressure is not small. With Stalwanson High School, here is the alma mater of four Nobel Prize winners, who say hard social currency in school is academic.
Zhang Jie’s son was also a Steven Winson high school, later admitted to Harvard University. “Students like my son do ten lessons a day for four years.” Stavenson is 41 minutes per lesson, which means nearly seven hours of light classes each day.

But unlike Chinese-style high schools, at Stuart Vinson, you can find the breadth of the discipline absolutely dazzling, including various disciplines such as medicine, philosophy and astronomy. “This is a positive cycle, the more excellent students, the more you can fix a want to repair the class, the more aware of their interests, help them make a wise life decision.”
Zhang Jie never denied the pressure of the school: “Reading this school is like reading Harvard, MIT students in a state of high pressure.” After she became the principal, an important thing to do is to strengthen the psychological Counseling to help children adapt to high-intensity academic, of course, also includes providing parents with a lot of resources and guidance.
Although many Asians score “triumphantly,” Asian American dreams are facing challenges in recent years. Americans questioned the Asian resources squeeze elite schools, while Asians held high scores complained that the US elite Harvard, Princeton at the time of admission, with the standards of inequality, but these complaints are to defeat North ended.
Of course, there are deeper reasons behind this: on the one hand, Asians have fewer political participation, lack of influential entrepreneurs and limited contribution to the reputation of their alma mater. On the other hand, Asians donate money to the survival of American elite schools It does not seem generous, which is not commensurate with the proportion of Asian students. These factors have led to “even if Asians learn more tyrants, but to get elite schools is not easy” phenomenon.

However, Zhang Jie said: “We are not very concerned about how many people read Harvard, but also to their ability to give their foothold in the community and self-positioning.”